As someone that used to work in database marketing for casinos, I get asked all the time about how casinos determine what specific offers and comps to give to different players. While there are some tier-based offers (Diamond Aspiration trips are a good example), most casino offers are based on a player's Average Daily Value (also referred to as Average Daily Theoretical or ADT). The majority of casinos aim to reinvest between 30-40% of a player's average daily value into offers and comps.
I created a comp calculator to help players estimate what their daily values are. Check it out here. Every casino uses slightly different math to calculate theoretical, but this should give you a solid ballpark estimate of what the casino thinks you're worth.
I'd love to hear honest feedback from my fellow Slot Fanatics. Does the calc make sense? Easy to use? Any questions?
Thank you!
-Craig